First Allied Course II BUSINESS ECONOMICS Syllabus For B. Com 2nd Semester - Bharathidasan University

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Bharathidasan University B. Com 2nd Semester First Allied Course II BUSINESS ECONOMICS Syllabus under 2010 - 2011  

University Name	Bharathidasan University
Programme	UG-Management and Commerce - Affiliated
Course / Department	B. Com
Semester	2nd Semester
Regualtion	2010 - 2011
Subject /Course Code	First Allied Course II
Subject Name	BUSINESS ECONOMICS

First Allied Course II BUSINESS ECONOMICS Syllabus for B. Com 2nd Sem - Bharathidasan University

**DOWNLOAD BUSINESS ECONOMICS Syllabus as Pdf File  **

First Allied Course II - BUSINESS ECONOMICS



Unit I:
Business Economics - Meaning - Definitions - Scope and Nature -concepts applied in Business Economics - Micro and Macro Economics applied to business

Unit II:
Demand Analysis - Demand schedule - law of demand - demand curves - elasticity of demand - indifference curve analysis - indifference schedule - indifference curve - marginal rate of substitution - consumers’ equilibrium.

Unit III:
Production function - Isoquant curves - scale of production - economics of large scale production and limitations thereof.

Unit IV:
Supply - supply schedule - law of supply - supply curve - elasticity of supply - cost and revenue - Break Even Analysis - fixed cost - variable cost - total cost - marginal and average cost - long run and short run curves - average and marginal revenue.

Unit V:
Market structure - equilibrium of firm and industry - optimum firm - pricing under Perfect competition and monopoly - price discrimination - pricing under monopolistic competition - pricing in public utilities.

Books for Reference :
1. BUSINESS ECONOMICS: Dr.S. Sankaran, Margam Publications, Chennai.
2. BUSINESS ECONOMICS: Misra and Puri, Himalaya Publications, Mumbai.
3. BUSINESS ECONOMICS: Mithani D.M., Himalaya Publications, Mumbai
4. BUSINESS ECONOMICS: K.P.M. Sundharam and Sundharam, Sultan Chand & Co., New Delhi
5. BUSINESS ECONOMICS: P. Ravilochanan, Ess Pee Kay Publishing House BUSINESS ECONOMICS: P.N.Reddy and Appannaiah, S. Chand & Co., Chennai.



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